CREATIVITY AND ENTREPRENEURIAL INTENTION IN YOUNG PEOPLE
Entrepreneurial intention refers to a conscious state of mind that directs a person’s attention to fulfilling the goal of venture creation. Entrepreneurial intention in young people is dependent on the extent to which they perceive themselves as creative. The studies showed that the more young people perceive themselves as creative, the higher their entrepreneurial intention. The study was carried out at a British business school where four factors were identified affecting the entrepreneurial intentions amongst young people especially university students in developing new ventures that is creativity supported in the family (FC), creativity supported in the university (UC), individual creativity (IC) and entrepreneurial intention (EI). Firstly, the individual creativity (IC) where creativity is a broad term that has received different conceptualizations in diverse fields, such as art, music, science, education, advertising and management. Entrepreneurs, more so than non-entrepreneurs, have mental frameworks that endorse ‘thinking outside the box’ when it comes to opportunity recognition. They are able to produce a large number of ideas and often have unusual and novel ideas. They tend to apply conceptual combinations, analogical reasoning, abstraction, problem formulation and other processes in order to come up with new ideas. Next, creativity supported in the family (FC) involves low levels of authoritarianism and restrictiveness, along with an encouragement of independence, have been found to characterize families that are most likely to foster creativity in their children. They promote knowledge structures around divergent thinking, problem solving, imagination, flexibility and playfulness, and tend to equip their children with more developed creativity scripts. Besides that, creativity supported in the university (UC) factor is supported by exposing students to creative role models within the university context endorses students’ individual creativity. On the contrary, discouraging student ideas and being too critical about novel concepts are practices that are likely to hamper creativity amongst university students. Lastly, the entrepreneurial intention (EI) can sometimes be influenced by entrepreneurship education programmes which could significantly change the entrepreneurial intentions of their participants especially amongst young people. However, some side effect is that some university entrepreneurship programmes tend to emphasize the teaching of technical skills rather than creative thinking, and this may actually discourage entrepreneurial intention. In conclusion, the four factors that affect the creativity and entrepreneurial intention amongst young people especially students would determine their individual creativity which would end up be positive or negatively related to entrepreneurial intention when opening up new ventures and start up their own businesses.
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